Kung Hei Fat Choi! Embracing the Chinese zodiac year of “Pig”, a few luxury brands have introduced an exclusive Chinese New Year collection for the Asian market. In general, the collection is symbolized as a new start and fresh hope for the new year, as associating with bringing luck and prosperity to one’s home.
This year, Gucci is sweeping the internet for their Chinese New Year collection. Collaborating with Disney, the iconic “Three Little Pigs” cartoon is presented as central motif of the capsule collection. A series of whimsical piggy illustrations are also printed on sweaters and accessories for the celebrations.
For Christian Dior, they have reinvented the lucky red colour on the classic Toile de Jouy pattern. The red hydrangeas symbolized grace, gratitude and prosperity, are largely seen on bags, wallets, scarves and shoes respectively.
Likewise, Moschino has also chosen a cartoon theme to run with. The Porky Pig and his wife Petunia from Looney Toons are featured on their latest black leather backpack, faming as a hero character for this lunar year.
Source: ES Insider (Megan C. Hills)
Photo Courtesy: Gucci, Christian Dior, Moschino